DO MORE THAN JUST REMOVE VIRUSES.
PREVENT VIRUSES BEFORE THEY START.
When Bernd Fix created the technology in 1987 (Wikipedia), the purpose of an antivirus program was to scan and clean up existing infections.
That was 30 years ago, however, and the technological landscape has changed dramatically, as have the capabilities of those who spread malware. What Fix created was a panacea, yet what is needed now is preventative medicine.